News and Insights Board: #6
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Don't Miss Respond Issue 11 - Featuring Stephanie Ugbeye!
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Stephanie Ugbeye, known as "The Vocal Expressionist," is the highlight. Her diverse talents in media consulting, singing, acting, and more make her a true industry star. With over 150 brands under her belt, Stephanie's expertise is unmatched. Don't miss out on her remarkable journey.
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PODCASTS
Crafting Your Ideal Podcast Listener Avatar: A Step-by-Step Guide Using Survey Method
By Tony Doe
This article will take you step by step through the process, empowering you to create an avatar that represents your ideal audience member. You'll learn how to gather essential data and utilize surveys as a powerful tool for understanding your listeners on a deeper level.
By developing a well-defined podcast listener avatar, you'll be equipped with the knowledge to tailor your content, tone, and marketing efforts to resonate with your target audience. This strategic approach will enhance engagement, attract new listeners, and foster a loyal community around your podcast.
Click the link below to explore the article and catch the full gist.
Guide To Podcast Industry: Top Platforms, key Audience Stats, and Ad Trends.
This article contains insights on major podcasting platforms, customer insights, listening trends, and podcast ad spending and strategies. If you’re a podcaster, this article is a must-read for you as it contains a lot of insights that will help you position your podcast correctly for success.
Click the link below to learn more.
Podcasting, ‘Fertile Ground’ For Brands
With the widespread availability of smartphones and internet access and a rise in on-demand audio content, podcasts have become a mainstream form of entertainment, information, and education. As podcasts continue to gain traction, brands have a significant opportunity to leverage this opportunity to connect with consumers.
Click the link below to gain more insights.
Beyond the Billboard, the First OOH Podcast Launching in South Africa 2024
Kirsty Carlson and Livia Brown have joined forces to create South Africa’s first out-of-home advertising podcast. This podcast will cover OOH advertising and more across South Africa and the rest of Africa. Carlson and Brown are experts in the field of OOH advertising, with over 12+ years of experience, and they have successfully led OOH departments in large agency groups in South Africa.
Click on the link below to unlock more insights.
RedCircle’s Open Host-read Ad System
RedCircle has launched OpenRAP, a scalable platform for host-read ads. Podcasters can keep their existing hosting provider and have new, fully automated host-read ads inserted directly into their show by RedCircle’s platform. RAP automatically manages ad insertion, measurement, reporting, and payment.
Click on the link below to explore the article.
RSS.com Acquires Vandi Media to Amplify Podcast Production and Ad Sales in Latin America
RSS.com, a leading podcast hosting and distribution platform, is excited to announce the acquisition of Vandi Media, a prominent podcast production company based in Mexico City, Mexico. This strategic move is set to enhance RSS.com’s production capabilities and sales opportunities, further cementing its position in the Latin American podcasting market.
Click the link below to learn more.
Podcast Streams: A new objective to help podcasters grow their audience
By Spotify
Introducing podcast streams is an ad studio's objective to help podcasters of all sizes reach high-intent listeners, increase the streams of their podcasts on Spotify, and measure success. Podcast Streams is a self-serve ads manager that lets podcasters of all sizes easily promote their shows to listeners who are more likely to stream podcasts on Spotify. If you’ve got a podcast, then this is definitely for you.
Click the link below to read the full insight.
VOICEOVERS
How To Add a Voiceover on Tiktok
Knowing how to add a voiceover on Tiktok is a concrete business skill for 2024 because, with over 1.5 billion users and updated features, Tiktok is a global platform that attracts audiences worldwide. At Voice 123, you’ll find engaging TikTok voiceover artists. This updated guide will show you how to do voiceovers on Tiktok with a step-by-step tutorial and more on how to make a sound on Tiktok.
Click the link below to explore the article and learn more.
Tips For Telephony Voiceover: On-hold Messages and IVR
If you’re a voiceover artist looking to excel in the niche but crucial field of telephony voiceover, which includes on-hold messages and interactive voice response(VR), then this article is for you. Radio Lounge outlined practical tips from their wealth of experience for actors looking to break into this genre in this article.
Click on the link below to read the article and explore the practical tips given.
OTHER
Here are more articles you can check out for further developments and insights:
How to embed a podcast player into your website. Click here
How do YouTube stats work for podcasters? Click here
Vid2Pod turns YouTube videos into podcasts. Click here
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With Love
APVA Editor.